Privacy Info

GDPR Privacy Notice

Vintage Button Emporium (VBE) is committed to protecting your privacy. This Privacy Notice, which takes effect from 25th May 2018 explains our privacy practices for our website users and provides information on how and why we collect and use your personal data through our website.


We collect information which you provide directly to us when you use our Website.

If you visit the website or purchase from the website as a Guest, your name and address will be used to process your order but are not retained by us.  If you purchase again in the future, you will have to supply these details again.

If you register as a New Customer with the website then the personal information we collect directly from you are your first and last name, email address, postal address, company name*, phone number*, and fax number*. (*These last three are optional). These details are collected securely. We do not take details of your password or payment details.  When you pay for an order you will be redirected to PayPal and we do not see any of these details.

Our website will not accept your details (and you will not be registered) until you have ticked the “Agree with the Terms of Service” box.

If you sign up for the newsletter by ticking the “Subscribe” box on the Home Page, you will receive the occasional newsletter. 

When you provide personal information and consent we will only use this information for the specific reason for which it is provided.


We use your personal details to email an acknowledgement of your order, to despatch buttons ordered, and to email a confirmation when the parcel has been despatched.

If you have subscribed to the newsletter, we use the information we collect from you to send you occasional emails alerting you to a promotion or a new product.

Our legal basis for collecting and using the personal information described above is consent.


We do not share or disclose the information you provide with any third parties, except where there are third party services which are installed on our site. This is who they are and how they use the data 

Google Analytics

Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google utilises the Data collected to track and examine the use of VBE, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualise and personalise the ads of its own advertising network. They collect usage data and the full details of their Privacy Policy can be found here

You can also opt out of this here Opt Out.

Google AdWords Remarketing tracking

Google AdWords Remarketing tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on

They collect usage data and the full details of their Privacy Policy can be found here.

Google Tag Manager

Google Tag Manager is a tag management service provided by Google for managing the above services.


Update and access to your information

Where we process personal information collected via our Website, we provide individuals with the opportunity to access, review, modify, and delete any such personal information that we process. To make such requests, you can send an email to

If we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Unsubscribe from our mailing list

VBE will send you occasional information about our special promotions and products via email. If you are no longer interested in receiving these types of communications, it’s easy to unsubscribe. Please note, that if you remove your email address from our mailing list so you will no longer receive email from us; however, your details (including your email address) will still be stored with us.

Unregister your details

If you wish to unregister your details and no longer wish for VBE to hold any of this data, please email us at with your first and last name, and your email address you registered with us.

By unregistering, you will still be on our mailing list. To be removed from this please unsubscribe.



Keeping your information secure is important to us. We maintain a variety of appropriate technical and organisational safeguards to protect your personal information. VBE has no control over or responsibility for the security or privacy policies or practices of other sites on the Internet you might visit, interact with, or from which you might buy products or Services, even if you visit them using links from our Website.

Please note that no website, mobile app or service is completely secure and so, while we endeavour to protect our Customers’ information using the measures described above, we cannot guarantee that unauthorised access, hacking, data loss or a data breach will not occur.



We will retain your personal information for no longer than is necessary to fulfil the purposes for which the information was originally collected unless a longer retention period is required or permitted by law, for legal, tax or regulatory reasons, or other legitimate and lawful business purposes.

Where we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it.



VBE does not knowingly collect personal information from or about children under the age of 16. If you believe that a child under the age of 16 has disclosed personal information to VBE, please contact us at



If we change our Notice, we will post those changes on this page in addition to updating the “Last Updated” date at the top of this webpage. If we make changes, we will notify you more directly, for example by posting a notification or message on the Website or by emailing you prior to such changes taking effect. We encourage you to review this Notice regularly to stay informed of the latest modifications.



If you have any questions, comments or concerns about this Notice, please email us at